Stories are More Memorable than Facts
So telling a good story is essential for attracting customers, investors, co-founders, and employees. But what if your story is sort of weird and unconventional?
Brian Hayden recently interviewed me for his Finding Your Venture Podcast. We had a great conversation about telling - and evolving - an unconventional story as I launched my first tech company.
From Brian's intro:
Share Your Idea Early and Often
The potential benefit of talking to people about the problem you’re solving and what you’re working on is enormous. Your biggest competitor at the start is the world’s indifference.
When you talk about your company and ask for help, you’re activating a support network that can help you. And if you’re a decent person then your network is huge and powerful, even if you don’t know it.
You’re going to hear a story from Erika Block about how a story that doesn’t make sense at first can evolve to be effective and compelling.
Erika is a serial entrepreneur who has started a theater company, two technology startups, and a coaching business.