Stories are More Memorable than Facts
So telling a good story is essential for attracting customers, investors, co-founders, and employees. But what if your story is sort of weird and unconventional?
Brian Hayden recently interviewed me for his Finding Your Venture Podcast. We had a great conversation  about telling - and evolving - an unconventional story as I launched my first tech company.
From Brian's intro:
Youâre going to hear a story from Erika Block about how a story that doesnât make sense at first can evolve to be effective and compelling.
Share Your Idea Early and Often
The potential benefit of talking to people about the problem youâre solving and what youâre working on is enormous. Your biggest competitor at the start is the worldâs indifference.
When you talk about your company and ask for help, youâre activating a support network that can help you. And if youâre a decent person then your network is huge and powerful, even if you donât know it.
