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Nothing changes without a good story, well told.
My New (used) Book Just Sent Me an Email: Steal This Simple, Powerful Communications Idea
I'm a huge fan of Better World Books for its social impact business model. When I don't buy books from a local bookstore, this is my merchant of choice. Their transactional communications demonstrate the power of a good story and a great sense of humor to delight - and generate
Stories are More Memorable than Facts
So telling a good story is essential for attracting customers, investors, co-founders, and employees. But what if your story is sort of weird and unconventional?
"The Mind at 3 Miles an Hour"
Where are you walking? And with whom?
Designing Communications for Action
This is communications design that inspires action. Words and graphics that popped off my LinkedIn feed and got me thinking - and wanting to know more about Juhan Sonin. While the policies are consistent with some (but not all) of my own positions, I'd have zoomed in and engaged with